Sinewave

Sinewave is a Brazilian music label for experimental and instrumental bands born in 2008. Its main mission was to create a streaming platform that would aggregate bands of these styles, and whose sounds would have synergy. After 10 years of existence, with a considerable history of festivals and curatorships held for events, it was time for Sinewave to reposition and visually redesign its brand in order to take on new flights and target new opportunities within the independent music market.
A project of contrasts for wandering music-making, the rebranding and visual identity for Sinewave – bringing together the aspirations of an active online community madly in love with authentic music – moves between paths of visual experimentation and real life challenges.

Despite Sinewave’s avant-garde aspect of foreseeing different modes of music distribution, the brand lacked professional communication planning, clear positioning, and consistent visual identity. From the definition of the problems and challenges facing the brand, began a research of mapping the context of operation and cultural and visual references, as well as possible strategies for the design approach. Overcoming the repetitions and formulas of designer-client relationships was also a problem presented, treated with a more collaborative and inclusive approach.