Friends

Rafael Nascimento

Graphic designer specialized in branding, working since 2015 as Creative Manager (LATAM) for consumer products on Cartoon Network and Warner Bros.

15+ years of experience working as an art director in advertising agencies, as well as freelancing on branding, illustration and typography projects; my personal portfolio ranges from experimental music to corporate identity and interface design, I like to keep it as diverse as possible.

Designer gráfico com especialização em branding, trabalhando desde 2015 como Gerente Criativo (LATAM) para produtos de consumo no Cartoon Network e Warner Bros.

Tenho mais de 15 anos de experiência trabalhando como diretor de arte em agências de publicidade, assim como freelancer para projetos de branding, ilustração e tipografia. Meu portfólio pessoal varia de música experimental a identidade corporativa e design de interface, gosto de mantê-lo o mais diverso possível.

RESUME LINKEDIN BEHANCE

“And how can we expect anyone to listen if we are using the same old voice?”
Thank you.

Clients

Renault
Nissan
WWF
Itaú
Claro
Editora Abril
Camiseteria
Ideafixa
Boticário
Samsung
Google
Ballantine’s
Rede Globo
HSBC
Nestlé
Mostra de Cinema SP
MAM São Paulo
Burger King
Hering
Tilibra
Mondelez
Grendene
Havaianas

 

Sinewave

Sinewave is a Brazilian music label for experimental and instrumental bands born in 2008. Its main mission was to create a streaming platform that would aggregate bands of these styles, and whose sounds would have synergy. After 10 years of existence, with a considerable history of festivals and curatorships held for events, it was time for Sinewave to reposition and visually redesign its brand in order to take on new flights and target new opportunities within the independent music market.
A project of contrasts for wandering music-making, the rebranding and visual identity for Sinewave – bringing together the aspirations of an active online community madly in love with authentic music – moves between paths of visual experimentation and real life challenges.

Despite Sinewave’s avant-garde aspect of foreseeing different modes of music distribution, the brand lacked professional communication planning, clear positioning, and consistent visual identity. From the definition of the problems and challenges facing the brand, began a research of mapping the context of operation and cultural and visual references, as well as possible strategies for the design approach. Overcoming the repetitions and formulas of designer-client relationships was also a problem presented, treated with a more collaborative and inclusive approach.

 
  • Client: Sinewave
  • Ag.:
  • Year: 2019