Friends

Rafael Nascimento

Graphic designer and Creative Director specialized in branding.

15+ years of experience working as an art director in advertising agencies, as well as freelancing on branding, illustration and typography projects; my personal portfolio ranges from experimental music to corporate identity and interface design, I like to keep it as diverse as possible. From 2015–2020 I have also worked as Creative Manager (LATAM) for consumer products at Cartoon Network and Warner Bros.

Diretor de Criação e Designer gráfico com especialização em branding.

Tenho mais de 15 anos de experiência trabalhando como diretor de arte em agências de publicidade, assim como freelancer para projetos de branding, ilustração e tipografia. Meu portfólio pessoal varia de música experimental a identidade corporativa e design de interface, gosto de mantê-lo o mais diverso possível. Entre 2015 e 2020 trabalhei como Gerente Criativo (LATAM) para produtos de consumo no Cartoon Network e Warner Bros.

RESUME LINKEDIN BEHANCE

“And how can we expect anyone to listen if we are using the same old voice?”
Thank you.

Clients

Renault
Nissan
WWF
Itaú
Claro
Editora Abril
Camiseteria
Ideafixa
Boticário
Samsung
Google
Ballantine’s
Rede Globo
HSBC
Nestlé
Mostra de Cinema SP
MAM São Paulo
Burger King
Hering
Tilibra
Mondelez
Grendene
Havaianas

 

Commissioned works

Hypnodrive

Artwork for 80s driven lowtech electronic music act Hypnodrive.

 
  • Client:
  • Ag.:
  • Year: 2015

WHOLE

Full identity system, web design, apparel and graphic artworks for the clothing and accessories brand based on São Paulo urban culture.

 
  • Client: Whole
  • Ag.: Escaphandro
  • Year: 2013-2014

Barauma

Identity for an accessories brand, based on brazilian themes and diversity.

 
  • Client: Barauma
  • Ag.: Escaphandro
  • Year: 2013

I Buried Paul

Cover designs and assorted graphics for the experimental music project I Buried Paul.

 
  • Client: I Buried Paul
  • Ag.: Escaphandro
  • Year: 2012

MAM Puzzle

Mobile application design for a puzzle game based on the São Paulo Modern Art Museum (MAM) archive.
More about it here.

 
  • Client: MAM - SP
  • Ag.: Webcore
  • Year: 2014

Assim é se lhe Parece

Series of animated pieces (and a few outtakes) I created, along with my brother Vitor Cervi, for the documentary ‘Assim é se lhe parece’, directed by Carla Gallo. The film goes around the life and works of brazilian post-modernist artist Nelson Leirner. We received some quotes that would mark moments of the cut, and had a lot of freedom to conceive the images. The layouts were based mainly on vintage propaganda and Pop Art, but we also had this idea, fundamented by my feelings concerning Leirner’s work, that there should be no visual identity connecting the animations, just a misplaced sense of popular and common stuff.

Check the video here.

 
  • Client: Coala Filmes
  • Ag.: Escaphandro
  • Year: 2010-2011

Pequenos Comentários

Typography and logos for interventions on the short movie “Pequenos Comentários”(2012) – more information here.

 
  • Client:
  • Ag.:
  • Year: 2012

Webcore

Identity for the interactive/game agency, I worked there for 5 years as senior art director. Get to know their work here and here. Showreel (art directed by me) here.

 
  • Client: Webcore
  • Ag.: Webcore
  • Year: 2011-2013

Adidas Photo Boost

Proposed design for the multiple exposition photo app released by Adidas.

 
  • Client: Adidas
  • Ag.: Webcore
  • Year: 2013

Roberto Carlos

Design for a special presentation for commercial partnerships with the biggest selling brazilian artist, Roberto Carlos.

 
  • Client: DC Set Produções
  • Ag.: Fábrica
  • Year: 2013