Friends

Rafael Nascimento

Graphic designer specialized in branding, working since 2015 as Creative Manager (LATAM) for consumer products on Cartoon Network and Warner Bros.

15+ years of experience working as an art director in advertising agencies, as well as freelancing on branding, illustration and typography projects; my personal portfolio ranges from experimental music to corporate identity and interface design, I like to keep it as diverse as possible.

Designer gráfico com especialização em branding, trabalhando desde 2015 como Gerente Criativo (LATAM) para produtos de consumo no Cartoon Network e Warner Bros.

Tenho mais de 15 anos de experiência trabalhando como diretor de arte em agências de publicidade, assim como freelancer para projetos de branding, ilustração e tipografia. Meu portfólio pessoal varia de música experimental a identidade corporativa e design de interface, gosto de mantê-lo o mais diverso possível.

RESUME LINKEDIN BEHANCE

“And how can we expect anyone to listen if we are using the same old voice?”
Thank you.

Clients

Renault
Nissan
WWF
Itaú
Claro
Editora Abril
Camiseteria
Ideafixa
Boticário
Samsung
Google
Ballantine’s
Rede Globo
HSBC
Nestlé
Mostra de Cinema SP
MAM São Paulo
Burger King
Hering
Tilibra
Mondelez
Grendene
Havaianas

 

Type works

Swiss Grit

Swiss Grit is a typeface inspired by the work of my 90s design heroes and a passion for Letraset typographic dry transfers. Between various alternative characters and a set of dingbats, the idea is to emulate the dynamics and imperfections of decals, while paying a literal tribute to the work of @ashworthchris, one of those responsible for the visual deconstruction of graphic design in the 90s. Making my own broken version of Helvetica is an idea that has been with me for a long time and I am happy to be able to share it for free: download link here.
Assembled in Fontself. Issued under a Creative Commons license.

 
  • Year: 2020

Type + Music

Series of posters inspired by my passion for both music and typography. Edition of 100 each, Risograph prints on 90g Polen paper.

 
  • Year: 2019

Choripán

Choripán is a revival typeface based on a classic design: Frankfurter, by Bob Newman (Letraset studio, 1970).

It was always a personal favorite, but the lack of a proper lowercase, special characters and diacritics have always been a letdown for me in the digital versions of the font. My intention was to expand the original set, adding the missing characters and a few features as alternates, ligatures and also a dingbat set to add a contemporary and fun flavor to it. Its use is meant for large sizes: titles, letterings and logos.
Reinforcing alternative models of cultural production and distribution, the font file is available for free download at the following link, under a Creative Commons license.

 
  • Year: 2020

Volume Dealer

Volume Dealer is a typeface revival with references in photocomposition (Black Body, by Peter Steiner, 1973) and the classic lettering of the album Vol 4 by Black Sabbath.It is indicated for use in large size: titles, letterings and logos. Punctuation, accentuation for Latin languages ​​and a good set of alternative characters are also included.Reinforcing alternative models of cultural production and distribution, the font file is available for free download at the following link, under a Creative Commons license.

 
  • Year: 2020

BLKND

BLKND is a display typeface in 2 styles. It is inspired by Letraset eccentric designs, brutalist architecture and times of reclusion. Assembled in Fontstruct and issued under a Creative Commons license. Download here.

 
  • Year: 2020

SP 011 Pro typeface

SP 011 Pro is a display font inspired by the São Paulo pixo graffiti writing and Eastern European characters, with a geometric and modular construction.Includes two sets of alternative characters, diacritics and special characters.Reinforcing alternative models of cultural production and distribution, the source is available for free download at the following link, under a Creative Commons license.

 
  • Year: 2020

Wim Pro typeface

Wim Pro is an upgrade on an old project of mine, influenced by sports letterings, typographic decals from the 70s and of course, the inspiring work of Wim Crouwel.In this new version I tried to make the design less mechanical and included a series of ligatures – 637 with letters and another 57 with numerals. It is indicated for use in titles, letterings and logos. Punctuation and diacritics for Latin languages ​​are also included.Reinforcing alternative models of cultural production and distribution, the font is available for free download at the following link, under a Creative Commons license.

 
  • Year: 2020

REFUSE

REFUSE is a typeface inspired by the challenges and contradictions of our times. Its use is open source, which means that you can change and create your own version expanding it as you wish. It can and should be used as a matrix for large size stencils – preferably as a resistance tool.
The design profession is still very elitist and has become “politically neutral” in the system in which it operates, as well as other activities considered to be technical in the context of capitalism. It is important to highlight the role of social communicators as agents of transformation so that this does not make us mere gears within the social and economic logic in which we live.

REFUSE is also a tribute to so many anonymous people who have built the language of protest over time, my musical and visual influences that now help to reflect and continue on this journey.


The font is shared under an open OFL license, download it here.

SAY NO TO RACISM.
SAY NO TO OPPRESSION.

 
  • Year: 2020

Sumano typeface

The Sumano typography was initially an adaptation of the logo of my longtime friend DJ Sumano, which ended up taking on an identity aspect of his musical project. Embracing the influence of Northern Brazil with urban electronics, as well as in his musical and audiovisual experiences, the typeface is a mixture of the artist’s cultural references and an invitation to graphic experimentation.Reinforcing alternative models of cultural production and distribution, the font file is available for free download at the following link, under a Creative Commons license.

More about the artist:
https://soundcloud.com/sumano
https://www.instagram.com/dj.sumano

 
  • Client: DJ Sumano
  • Ag.:
  • Year: 2020

Ghouls

Ghouls is my first commercial font. It is a pixel blackletter font intended for display purposes and low resolution applications. Inspired by retro arcade games and experimental modular type design. It also works as a layer font to create a psychedelic dot effect. Buy it here.

 
  • Year: 2018